Contracted to deliver creative marketing content using skills in photography, video production, animation, illustration, and graphic design for 6+ launches.

  • “Kara has been instrumental to launching our direct-to-consumer, women's apparel brand, Pareto. Being able to work with one person that can think strategically, manage process, orchestrate a creative vision, AND tactically execute the vision across a variety of mediums (e.g., photography, digital assets, physical assets) is truly unique. If you are in the need of anything from building the creative foundation of your brand to a one-off photoshoot, Kara is your gal!”

    — Olivia Putterman, Co-founder of Pareto

  • “Kara is a rare unicorn when it comes to all things creative. She is able to take the half-baked ideas in our heads and not just deliver them, but exceed our expectations. She thinks about projects strategically (pushing us to think bigger!), has all the hard-skills to execute her ideas, and is always finding ways to be scrappy (exactly what a fast-growing startup is looking for). I have lost count of the number of people who have asked me "who is doing your creative - she is amazing!”

    — Jess Landzberg, Co-founder of Pareto

It began with a custom illustration for the company’s landing page. Now, illustration is a key element in their brand.

Together we defined their unique visual identity and created a content strategy for each launch. 

Unlike other clothing companies, Pareto launches one garment at a time.

Visual assets are made to reflect the time and detail put into each garment.

Count down to launch

4 videos are used to build engagement for the upcoming garment launch.

4. Your Pareto pieces are getting lonely…

2. Color coming soon

3. Perfecting your [Field Jacket']

1. Introducing your [Field Jacket]

Product images, GIFs and more

Creative assets capture the fine details of the product to be used across web and social.

Styled product shots

A customer favorite, ‘built for all days’ photos shows how the garment fits into any wardrobe.

Extra projects

Other content is created as needed.

Gift an e-sweater

Your Pareto packaging

Content with many uses

See how the versatile assets are implemented into Pareto’s social.